Verlano Alves Hair Studio

Smoothing

Brazilian Keratin Smoothing Treatments in Cinnaminson, NJ

Three different results, and you pick the one you want.

Your call

Choose your result

Smoothing is not one thing. Tell me where on this line you want to land, and the treatment gets built around that.

01

Fully straight

Sleek and flat, no curl left. Wash, dry, done.

02

Looser curls

Your curl pattern stays, opened up and easier to define. For people who like their curl and not the fight.

03

Volume and frizz only

Same hair, same curl, without the puff and the frizz. Nobody will know you did anything.

The work

Before and after

Two clients, each one before and after on the same day. Coarse curl and tight coil do not behave the same, and both are here.

Left is before. Right is the same head of hair, the same day.

Client one

Coarse curl


Before Before the smoothing: coarse curl carrying more volume than the hair can hold
From the back
After After the smoothing: the same hair straight and glossy from root to end
From the back
Before Before the smoothing, from the side: curl pattern packed tight at the root
From the side
After After the smoothing, from the side: the same hair straight, even and moving as one piece
From the side

Client two

Tight coil


Before Before the smoothing: tightly coiled hair carrying its full natural volume
From the back
After After the smoothing: the same hair straight and glossy, falling to the shoulder
From the back

What's in it

The question everyone asks

The first question everyone asks is what is in it. It is a fair question, and you get a straight answer at your consultation, including which product goes on your hair and why.

The formula is mine. I developed it in Brazil for the range of hair that actually sits in my chair, and there is more than one version of it.

Which one you get comes out of an evaluation I do before anything is mixed. I look at how your hair is built, how much it can take, what has already been done to it chemically, and what you want at the end. Two people can ask for the same result and need different products to get there safely.

After

Keeping it

Smoothing lasts longer when the shampoo is not working against it. You leave knowing what to use at home, what to avoid, and roughly when to come back. That conversation is part of the appointment.

In practice it holds two to three months. Your hair type sets the range, and what you wash it with and how often you wash it decide where inside that range you land.

Questions

Before you book smoothing

Can I keep my curls and just lose the frizz?

Yes. That is option three above, and it is the one most people actually want once we talk it through.

Can I do smoothing and color in the same visit?

Sometimes, and the order matters. We plan both at the consultation so one does not undo the other.

How much does it cost?

Pricing is set at your consultation, based on your hair. Length and thickness change the work enough that a fixed price list would be wrong for most people.

How long does it last?

Two to three months for most people. Coarse hair tends to hold it longer than fine hair, and washing less often stretches it further. A shampoo working against the treatment will cut it short.

Which product will you use on me?

I work with my own Brazilian formula and there is more than one version of it. I pick yours after evaluating your hair: its structure, how much it can take, and everything that has been done to it chemically. You will hear exactly what I am using and why before we start.

Pick your result

Straight, looser, or just calmer. Tell me which and we will get your hair there.

The studio is in Cinnaminson, minutes from Moorestown, Riverton, Palmyra and Mount Laurel, and a short drive from Philadelphia.